• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Front + Centre – Sales, Communication and Leadership Training

Front + Centre - Sales, Communication and Leadership Training

Sales, Communication and Leadership Training Australia

  • Facebook
  • Instagram
  • LinkedIn
  • Development Programs
    • Sales, Influence and Negotiation
    • Leadership and Management
    • Presentation, Adult Learning and Facilitation Skills
    • Behavioural Profiling
    • CliftonStrengths assessments
    • Client Experience
    • First Nations Cultural Awareness Programs and Consulting
  • Consulting
  • About Us
  • Speaking
    • MC + Events
    • TV
  • Clients
  • Blog
  • Contact Us
  • Downloads
    • How To Be Confident
    • Big Bang Theory
  • Online Course

Why ‘WIIFM’​ Is The Most Important Acronym You’ll See Today

July 2, 2019

The other day I was having coffee with my mum at my local cafe. I was sipping a long black (OK, it was a large cappuccino) when my mum asked me a question, “Why do we always come to this cafe?”. 

I live in a suburb in Sydney where you can find a bearded barista on just about every street corner. You know, the kind of barista who judges you for not bringing your keep cup.

So, why do I choose the same cafe every day? Is it because they don’t judge me for contributing to environmental destruction? Or, maybe it’s because they selflessly listen to me talk about my disastrous Tinder dates (the world deserves to know about you, stingy-Simon and photoshop-Paul). 

It’s all the above. I’ve tried other coffee shops, but every time I have, I felt like I was cheating. Like the time I promised my now-ex-boyfriend I wouldn’t watch a Netflix series without him, but did (hence the ex).

But why all the guilt? It boils down to WIIFM: ‘What’s In It For Me?’. The reason I continue to go back to this particular cafe is that I have built an attachment. It’s the same reason you choose to go to a particular gym, even when you know there are tonnes of other options. What’s in it for you? Maybe there’s a cute P.T (#guilty)? Or, perhaps they don’t yell at you when you mistake a burpee for lying down (also #guilty, I promise I was doing a backward burpee). 

Primitively, we put our needs first in order to survive, which has carried on through the course of natural selection. The caveman didn’t select a random cave and settle. They sought out one which would protect them from lions, was close to water and the furthest away from their in-laws.

When you’re dealing with a colleague, customer, or anyone in the world, ask yourself: what’s their ‘WIIFM’. Not only will this personalise every interaction you have, it will address the needs of everyone you meet. 

Remember, if there’s no relevance, importance or consequence, people will seek out another cave.

For more content, follow us on LinkedIn & Facebook at: Front and Centre Training Solutions, Instagram: @frontandcentre_learning and Twitter @frontcentreAUS

Filed Under: Life

Kale Salads are boring. Our email newsletter isn’t.

Sign up to our email newsletter to keep in touch.

Previous Post: « Do You Have An Office Frenemy? Here Are 5 Ways To Deal With Them
Next Post: Toxic Positivity: When Good Vibes Become Bad »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Front + Centre Training Solutions Australia
  • Development Programs
  • Sales, Influence and Negotiation
  • Leadership and Management
  • Presentation Skills
  • Behavioural Profiling
  • Client Experience
  • First Nations Cultural Awareness Programs and Consulting
  • Consulting
  • About Us
  • Clients
  • Speaking

Contact Us

MELBOURNE OFFICE
Cameron Read / Call: 0430 015 815

SYDNEY OFFICE
Grazina Fechner / Call: 0430 274 616

Get in touch

Privacy Policy

Get Social

Facebook

Linkedin

Instagram

Front + Centre Training Solutions - Sales Training Programs in Australia
Copyright © 2025 | Site by Idyllic

In the spirit of reconciliation Front + Centre acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.